Customization is a positive manifestation of China’s clothing industry actively adapting to new and increasingly diversified consumer demands and exploring the future development direction of China’s clothing with a more forward-looking vision. Under the guidance of national economic development policies such as supply-side structural reform and the “three-product” strategy, China’s garment industry is exploring a promising path to deepening.
Traditional clothing brands, Internet clothing brands, designer brands, and Internet service platforms focused on customization at almost the same time, and thus developed completely different customization routes. What intersections can these routes interconnect? What problems do we need to face together? In the end, will they part ways or end up together?
From June 15th to 16th, the China Garment Customization Summit Forum held in Keqiao, Shaoxing, Zhejiang gathered hundreds of industry insiders for detailed discussions.
The wave of customization is quietly rising and overwhelming
With the continuous improvement of social productivity and technological level, as well as the popularization of the Internet, consumer demand is increasingly showing a trend of personalization and diversification, and the traditional standardization and mass production methods are facing unprecedented challenges. Against this background, a wave of Chinese clothing customization that adapts to changes in consumer demand and is based on a complete supply chain is quietly emerging.
In order to promote the development of clothing customization and promote the construction of a strong manufacturing country, from June 15th to 16th, the China Garment Association, Zhejiang Provincial Economic and Information Commission and Shaoxing Keqiao District Government jointly held the “Customization Integration Intelligent Manufacturing” as the theme. China Garment Customization Summit Forum”.
Sun Ruizhe, President of the China National Textile and Apparel Federation and President of the China National Garment Association, Gao Yanmin, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Chen Dapeng, Vice President of the China National Textile and Apparel Federation and Executive Vice President of the China National Garment Association, China National Garment Association Full-time Vice President Yang Jinchun, Director of the Textile Division of the Department of Consumer Products Industry of the Ministry of Industry and Information Technology Cao Tingrui, Deputy Director of the Zhejiang Provincial Economic and Information Commission Wang Su’e, as well as business representatives and university experts, a total of more than 400 people participated in this forum. Examine the current status of China’s clothing customization industry and explore the possibilities for future development of the customization industry.
A customized path in line with the national development strategy
Sun Ruizhe pointed out in his speech that under the new economic situation, my country’s clothing industry is facing major issues, namely the transformation from traditional resource-oriented to demand-oriented, and thinking about how to match demand and establish a flexible supply chain. In this context, China’s clothing customization The industry is in the ascendant and the responsibilities are heavy.
In recent years, customization is gradually entering the public eye. In the face of the upgrading of market consumption, the government work report of the National Two Sessions proposed that during the “13th Five-Year Plan” period, supply-side structural reforms should be strengthened, new development momentum should be accelerated, and efforts should be made to reduce overcapacity, inventory, and reduce costs; while increasing varieties and improving The “three products” strategy of quality and brand creation puts forward higher requirements for the diversified and quality development of enterprises, encourages enterprises to carry out personalized customization, flexible production, and cultivate the craftsman spirit of excellence.
The supply-side structural reform and “three-product” strategy proposed by the country have sounded the clarion call for the in-depth transformation of the apparel industry. A large number of clothing manufacturing companies with forward-looking perspectives have responded to the call and deployed in the field of clothing customization. There are also endless customization studios, cooperative or vertical customization e-commerce platforms, and even Taobao brands that have launched single-piece customization, all of which are promoting China’s clothing customization. The diversification and rapid development of the industry, and the development of software and hardware technologies such as big data, intelligent manufacturing, and 3D fitting, have made mass customization possible now.
Collect multiple perspectives to analyze customization
As the Industry 4.0 era gradually approaches, consumer-centered personalized manufacturing needs have made customized services a new direction for the development of China’s garment industry. At this time, it is crucial for enterprises to grasp the customized market situation and find the right breakthrough direction.
On June 15, the first day of the forum analyzed the current situation of China’s customization industry from a diversified perspective and launched keynote speeches. Invited guests such as experts and scholars, heads of well-known companies, heads of online customization businesses, and custom brand designers respectively discussed large-scale The development trend of personalized customization, analysis of online models of men’s clothing customization, construction of personalized customization platforms, design concepts of advanced customization, brand marketing under the Internet thinking, exploration of modern business models under the background of mobile Internet, etc. are in line with the current situation and guide the future of customization. The topic was explained in detail, and the branding issues faced by different types of clothing customization industries were discussed in detail.
On June 16, the forum shifted its main perspective from the branding process of customization to the technological exploration of customization. The keynote speeches ranged from dataization and personalized customization in the clothing manufacturing industry, intelligent research and development of omni-channel customization, digital printing cloud production platform, and Internet customization. Practical solutions such as platform reconstruction and business model innovation are introduced to guide the specific implementation of enterprise customization business.
Subsequently, the forum organized a roundtable forum on “Capital and Personalized Customization” and invited a number of heads of investment institutions and customization companies.The person in charge gave a step-by-step explanation on how to finance the emerging customization industry and the issues that should be paid attention to in financing.
At the two-day China Garment Customization Summit Forum, the participating representatives fully communicated about the current situation of China’s customization, the diversified paths of clothing customization, the pioneering views of customization, the cutting-edge technology of customization, and the basic conditions that customization should have, and summarized it for the audience. The future ideas for the development of China’s customization industry are revealed.
·High-end perspective·
The digital era is promoting revolutionary changes in traditional production methods, exchange methods, and lifestyles. In response to these changes, in the process of deepening supply-side structural reform and promoting industrial transformation and upgrading, our goal is to build China’s textile and apparel industry into an innovation-driven technology industry, a green industry with responsible development, and a fashion industry led by culture. . Focusing on the theme of this forum “Customized Integration·Intelligent Manufacturing”, we need to pay close attention to three points:
1. Key innovation points and key links in accelerating the implementation of mass customization in the apparel industry.
Large-scale personalized customization is a frontier field that can represent the seamless connection between the supply side and the demand side, technology and fashion. In the future, changes in consumer demand should be dynamically tracked, the innovation focus and key links of mass customization in the apparel industry should be clarified and accelerated, a two-way drive should be achieved from the production and consumption links, and an effective balance should be sought between large-scale customization and personalized aesthetics.
2. In-depth integration of collaborative innovation in the upstream and downstream of the intelligent industrial chain.
On the one hand, it is necessary to improve the production efficiency, functionality and automation, digitalization and intelligence levels of upstream equipment in the industrial chain; on the other hand, it is necessary to accelerate the research and formulation of the textile intelligent manufacturing system architecture and carry out automated and intelligent production, online processes and quality Pilot demonstration of digital and intelligent factories with monitoring, automatic transportation and packaging, intelligent warehousing and intelligent management as the main features.
3. Systematically create an ecological environment for intelligent manufacturing in China’s clothing industry.
The system concept of integrated innovation should be used to create a benign ecological environment for intelligent manufacturing in the clothing industry, create an information resource platform, a research and development platform, and an achievement promotion platform, and accelerate the systematic formation of the innovation ecology and flexible supply chain of the clothing scale customization industry.
In addition, to promote the ecological creation of intelligent manufacturing in the clothing industry, we should pay attention to three issues. The first is to promote the integrated development of brands, cultural and creative industries, and high-tech industries, and accurately locate differentiated needs at all levels; the second is to improve product quality and accelerate brand building; and the third is to ensure sustainable value through responsible development.
In order to resolutely implement the strategic measures of “Made in China 2025”, the textile and garment industry must actively adapt to the new normal of economic development, form a development pattern of innovation-driven development, improved quality and efficiency, obvious brand effects, and strengthened international cooperation, and make new contributions to the construction of a strong country. historical contribution.
Source: Textile and Apparel Weekly Author: Dong Xiaoyan and Wu Yingying
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