How can the clothing industry achieve “intelligent customization”?

Technological progress and consumption upgrades are accelerating the era of large-scale personalized customization of clothing. Personalized customization is subverting the same homogeneous products and promoting revolutionary changes in the production and exchange methods of the entire industry.

Click the button, and the “personal tailor” will come to you as soon as possible to measure your body; upload the picture, and the exclusive suit will be at your side in a few working days. Technological progress and consumption upgrades are accelerating the era of large-scale personalized customization of clothing.

Is smart clothing technology mature? How far are we from personalized customized clothing? At the recently held China Clothing Customization Summit Forum, entrepreneurs, designers and market analysts gathered together to discuss how to achieve “smart customization” in the clothing industry. A brainstorming session started.

Personalized customization is subverting the same homogeneous products and promoting revolutionary changes in the production and exchange methods of the entire industry. Data shows that my country’s private custom clothing market size was 102.2 billion yuan in 2016 and is expected to reach 200 billion yuan in 2020.

According to the World Clothing, Shoes and Hats Network, the market needs to be supported by technology. Customized clothing has entered the homes of ordinary people, and smart clothing technology is particularly critical. The development of software and hardware technologies such as big data, intelligent manufacturing, and 3D fitting has made breakthroughs in key links such as measuring and pattern making that were previously difficult to scale. The construction of a flexible supply chain reduces manufacturing costs, shortens the customization cycle, and makes mass customization possible. At present, many clothing companies are transforming, introducing intelligent technology in many aspects such as measuring, making clothes, and fittings, and getting involved in the blue ocean of customization.

The Annunciation Bird is an example. Qiu Chengkui, vice president of Zhejiang Baoxiniao Group, said at the forum that relying on cloud data and cloud manufacturing, Baoxiniao has realized intelligent production on the assembly line, including computer reading of personalized data, intelligent machine tools for precise cutting, and automatic matching of fabrics and accessories. , compared with traditional handicraft customized clothing, the efficiency is increased by 6 times, and the output and qualification rate of customized production are also greatly improved.

Sun Ruizhe, president of the China Textile and Apparel Industry Federation, said at the forum that large-scale personalized customization will be a key direction for the development of the clothing industry. Our country will also promote the development of related technologies at the government level and formulate standards for clothing measurement and human body database construction, so that technology and fashion can be seamlessly connected.

In addition to technology, collaborative support of the industrial chain is also indispensable.

Under the trend of personalized customization, many companies focus on providing supporting services as part of intelligent customization, providing intelligent measurement, intelligent manufacturing or matching of fabrics and accessories, etc., which not only broadens the space for themselves, but also accelerates the process of industry customization.

Yuan Liye, general manager of Taobao’s men’s clothing customization project, said at the forum that driven by the Internet, information interaction platforms between consumers and production companies, industry chain collaborative supply platforms, intelligent logistics platforms, intelligent management systems, etc. have emerged one after another, and the clothing industry chain has gradually changed. It forms an open and shared ecological chain where everyone can buy customized clothing and provide customized services.

The China Garment Association has also initiated the establishment of the “China Garment Intelligent Manufacturing Technology Innovation Strategic Alliance” to create an information resource platform, a research and development platform, and an achievement promotion platform to accelerate the dual implementation of intelligent manufacturing awareness and skills.

Sun Ruizhe said that the China Textile and Apparel Industry Federation will promote the integrated development of brands, cultural and creative industries, and high-tech industries, promote enterprises to accurately locate differentiated needs at all levels, develop diversified products, improve product quality, and form a brand that encompasses life philosophy and aesthetic values. Culture, “project” Chinese culture and art on clothing to enhance the added value of the entire industry.

Source: World Clothing, Shoes and Hats Network