Israeli fashion technology startup Invertex recently announced the launch of a new foot 3D scanning software, FeetID Ecosystem, which aims to solve the problem of customer experience differences when purchasing footwear products in physical stores and online.
Invertex launches 3D foot scanning technology to solve the difference between physical and online experiences.
Invertex was founded in 2014 by current CEO David Bleicher. It is a leading provider of scanning and measuring shopping guide solutions. It combines advanced 3D digital technology and deep machine learning technology to provide customers with customized products in physical stores, at home or online. Customized shopping guide solutions.
The process of completing the 3D scan and comparing it to the shoes is not complicated. First, customers stand in front of a sensor-equipped measuring instrument developed by the company and complete a measurement from toe to heel. The machine then generates a 3D model that matches their feet and pairs the model with different shoes, allowing customers to see whether their feet will fit in those shoes. Areas that squeeze your feet may be shown in warm tones, while areas with room to stretch may be shown in cool tones. In this way, customers can choose shoes that they like and that match the data through comparison.
The new FeetID Ecosystem software includes the installation of a tablet tool called “Launch-Pad” in physical stores, which scans three-dimensional images of customers’ feet and sends them directly to the user’s mobile phone. Invertex’s technology will guide customers to a precise match to find the right shoe.
Invertex launches 3D foot scanning technology to solve the difference between physical and online experiences
Traditionally, if customers choose to buy shoes online, the risk of returns or exchanges may be high because they cannot try them on before placing an order.
FeetID Ecosystem adopts a complete set of end-to-end services and provides precise solutions through artificial intelligence and 3D technology. Digital technology has been added to physical stores to improve customers’ shopping confidence and shopping conversion rate.
Invertex launches 3D foot scanning technology to solve the difference between physical and online experiences
David Bleicher said: “This software provides customers with good selection assistance when making shopping decisions. Customers have their own virtual FeetID (customized shoe size) model and can shop with confidence at any time, while being able to obtain it online and offline.” Retailers recognize and reward their loyalty “
Invertex will develop a system within the next few years that will allow people to use smartphone cameras to measure foot data. “The reason why online shoe retailing is not as popular as clothing retailing is because it is difficult to choose shoe sizes,” Guangqiao said: “If the system is successfully developed, it can bring huge changes to the shoe retail situation.”
Highly customized services have now become a major expectation for customers when shopping. The software provides personalized information to facilitate customers’ shoe shopping.
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