More and more textile and apparel companies are beginning to use various platforms to carry out all-round innovation and improvement. Correspondingly, more and more organizations are establishing various exhibitions to provide textile brands and buyers with a full range of service experiences. Through continuous innovation in exhibition formats, they demonstrate a fashionable and international style everywhere.
Since this year, slowing growth, structural adjustment, and innovation-driven development have become the main characteristics of my country’s textile industry under the new normal. From January to September this year, my country’s textile and apparel exports were US$221.899 billion, a year-on-year increase of 5.95%, a drop of 6 percentage points from the same period in 2013. The United States, the European Union, Japan, and ASEAN are important markets for my country’s textile and apparel exports. Facing the international market with varying degrees of recovery, textile companies should combine their own advantages and seize opportunities in subtle changes in the market.
In the era influenced by the Internet, the business thinking of textile operators has changed, and the overall business model has also changed. If you don’t want to be swallowed up by the wave of development, you must continue to innovate.
Technological upgrades, focus on design, and international synchronization… More and more textile and apparel companies are beginning to use various platforms to carry out all-round innovation and improvement. Correspondingly, more and more organizations are establishing various exhibitions to provide textile brands and buyers with a full range of service experiences. Through continuous innovation in exhibition formats, they demonstrate a fashionable and international style everywhere. Allowing brands with independent design needs to receive precise and widespread dissemination at the right time, allowing brands to find their real market, and allowing buyers to find their own brands.
Facing the swarm of “innovation fever” in the industry, how to seize the opportunity and improve competitiveness has become an important task for textile enterprises. New breakthroughs in international cooperation may be the first signal of innovation.
Textile companies have gradually evolved from OEM OEMs in the past, purely providing processing according to customer needs, to adding innovative design elements to provide customers with a richer range of products to choose from; some companies have even developed in the direction of brands, making international Cooperation is further deepened and the space for cooperation is greatly enhanced.
In addition, domestic textile brand companies can participate in exhibitions to let domestic designers understand international clothing trends, while seeking better brands and channels to achieve breakthroughs. At the exhibition, many international brands in clothing, shoes, bags, accessories and other categories are integrated with local brands in the exhibition area. Domestic companies can learn how foreign companies do business and display near their booths. This “trend open” presentation method not only brings a more interactive display, but also virtually enhances the ability of participating domestic brands to connect with the international market.
For the Chinese textile market, there is only one “key” to open the door to this era, and that is innovation. Therefore, optimizing product design capabilities has become the second innovation signal. The diversification of the Chinese market has led to an increase in brands’ awareness of independent design, providing fertile ground for designers to grow. Judging from the journey from underwear to fashion and fashion, the design needs of local enterprises and brands have become increasingly obvious. People’s demands for optimized product design are increasing. Brands and consumers are paying more and more attention to quality. They pursue “personality” ” and “style”, as well as the connotation that the product itself should have. From an industry perspective, more than 200 professional design talents from textile and clothing design colleges and universities each year meet the demand for design talents in the knitting industry. On the other hand, domestic knitting companies are actively strengthening substantive cooperation with foreign professional design institutions. , rapidly accelerating the improvement of knitted product design level.
Promoting the development of industrial clusters through the government is the third signal to seize opportunities and innovate. For future development, more industrial clusters are willing to integrate resources with an open mind, or join forces with the same industry, or cooperate with different industries to seek broader development space.
When participating in the exhibition, many exhibitors exhibited in the form of a unified organization of local industrial clusters under the promotion of local governments. Its members are mainly manufacturers and processing companies of products related to the industry chain. For example, behind industrial clusters such as Zhangcha in Guangdong, Tongxiang in Zhejiang, Shaoxing in Zhejiang, and Guli in Jiangsu, the government is promoting industrial development. This will not only provide development opportunities for the textile industry cluster to accelerate the transformation and upgrading, but also open up new horizons for brands to find market share.
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