Recently, Pathfinder announced that the company has established a wearable business division and is currently developing higher-level wearable products, hoping to strengthen its connection with users through wearable devices. In addition to Pathfinder, Aokang International also stated in an announcement released at the beginning of the year that it is actively promoting its layout in wearable devices. Wearable devices, this new field, is becoming one of the directions for the footwear and apparel industry to increase added value and find new growth points.
Smart shoes and clothing, heading towards the market
“It ‘tells’ me some fitness metrics, like my heart rate is 62 beats per minute and my breathing is 17 breaths per minute. Once I drink too much coffee or I’m too nervous, it notifies me that I My heart rate has soared to 80 beats per minute, and my breathing has accelerated to 22 beats per minute. My T-shirt is connected to my body and the Internet. It reminds me to take a deep breath, relax and take medicine.”
With the exploration of wearable devices in the footwear and apparel industry, smart clothing is coming out of the laboratory and moving towards a broader market. It is understood that OMsignal, a company headquartered in Canada, has created a smart T-shirt equipped with many sensors that can obtain various data on the consumer’s body – including fitness indicators, calories burned, and even tension levels.
Previously, Nike also released two smart sports shoes, both of which incorporate Nike+ForceSensor sensing technology to send the user’s motion data to the user’s mobile device through wireless data transmission, and display it on social network platforms through the display function. Enable sharing.
Domestically, various research and development on wearable devices are also underway. Pathfinder launched its first wearable device, the outdoor smart Bluetooth bracelet, at the beginning of the year. Aokang International has developed high-tech products such as positioning shoes and step-counting shoes. Positioning shoes combine GPS technology with shoes to indicate the direction, while step-counting shoes can transmit movement data in real time.
Children’s shoes become children’s “bodyguards”
The exploration of the smart wearable device market has also become one of the ways for Quanzhou textile, footwear and apparel companies to increase the added value of their products and find new growth points.
As the current “boss” in the domestic sporting goods industry, Anta Sports stated in its financial report released in February this year that it will carry out a “retail-oriented” transformation. The relevant person in charge of Anta said that although the explosive growth brought about by the transformation will improve the company’s performance within a certain period of time, the company will continue to explore how to continue the “transformation benefits”, and wearable devices are likely to become a new direction. “It is necessary to establish a mechanism to continuously obtain consumer feedback, and on this basis, look for new consumer interest points and business growth points, such as smart wearable devices that have become popular in recent years.”
Hosa International, which mainly produces indoor sportswear, has also started to focus on wearable smart products this year. Shi Hongliu, chairman of the company, said: “Wearable products are a major trend in the retail industry in the future. In order to keep up with the new trends in the retail industry, the company will develop and launch wearable fitness products this year.” Shi Hongliu said that it will entrust a Japanese company to develop Wearable products, such as portable instruments that can be used to measure swimming speed.
It is understood that a children’s products company in Xiamen has launched a “children’s safety smart wearable device” that puts positioning chips into children’s shoes. Once the child exceeds the set range, the device associated with the parents through the chip will issue a warning, thus achieving The role of protecting children’s safety.
High prices are a major obstacle to marketing
The director of a clothing and weaving brand center in Quanzhou said that the rise of wearable devices means that daily necessities of shoes and clothing are becoming more and more functional. “The current so-called functionality no longer relies on functional fabrics such as moisture wicking and perspiration, but continues to extend backwards and requires health care and intelligence. It is necessary to avoid muscle damage caused by exercise and also Can improve the efficiency of exercise
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