Textile industry quality brand building work plan in 2017

In accordance with the requirements of the “Notice of the General Office of the Ministry of Industry and Information Technology on Doing a Good Job in Industrial Quality Brand Construction in 2017” and the work deployment of the China Textile and Apparel Federation, the Brand Work Office of the China Textile and Apparel Industry Federation in 2017 will work with the Ministry of Industry of the Federation and various The professional association has made the following arrangements for industry quality brand building:

1. Improve the quality and brand standard system

During the year, based on the “General Requirements for Brand Cultivation Management System in the Textile Industry” (FZ/T01119-2013) standard, the general requirements will be further refined according to subdivided industries and the more operational “Implementation Guide for Brand Cultivation Management System – Textile Industry” will be completed. Project establishment and formulation of industry standards.

2. Continue to promote the promotion and implementation of the brand cultivation management system and the construction of talent teams

1. With the cooperation of various professional associations, based on the “General Requirements for Brand Cultivation Management System in the Textile Industry” (FZ/T01119-2013) industry standards and the “Implementation Guide for Brand Cultivation Management System – Textile Industry”, 50 companies were evaluated by industry segment. Carry out standards promotion;

2. Organize company personnel to carry out professional knowledge training for chief brand officers and brand managers, training 50 and 100 people respectively.

3. Continue to carry out pilot demonstration work on corporate brand diagnosis and cultivation

1. Organize various professional associations to conduct research and problem diagnosis on the current situation of 50 corporate brands, and submit 50 diagnostic reports;

2. Recommended by various professional associations, carry out annual brand cultivation pilot work for 50 companies and develop 15 brand cultivation demonstration companies;

4. Carry out experience exchange activities in the form of industry brand culture and brand journey

1. Promote the construction of cultural and creative centers for corporate entities, and encourage enterprises to develop cultural tourism routes based on local characteristics and their own product advantages.

2. Organize brand cultivation pilot enterprises to visit demonstration enterprises for exchange and interaction activities and promote typical cases.

5. Deepen regional brand building

1. Continue to carry out pilot construction of regional brands in industrial clusters and help local governments effectively plan and implement brand demonstration areas;

2. Organize and recommend industrial clusters to participate in brand cultivation demonstration areas

3. Organize regional brand pilot areas to carry out exchange and interactive activities.

6. Continue to carry out mass quality management work

1. In accordance with the China Quality Association group standards “Quality Management Group Activities Guidelines” and “Quality Trustworthy Team Activities Guidelines”, the company will conduct training and exchanges on the working methods of quality management teams and quality trustworthy teams.

2. Carry out communication, evaluation and commendation of the work results of the quality management team and quality trustworthy team.

7. Continue to carry out benchmarking of excellence performance evaluation criteria and industry quality award evaluation

1. In accordance with the requirements of the “Performance Excellence Evaluation Criteria” (GB/T19580-2012) and the “Excellence Performance Evaluation Criteria Implementation Guide” (GB/Z19579-2012), conduct training, publicity, and diagnosis for enterprises.

2. In accordance with the requirements of the “National Textile Industry Quality Award Review and Management Measures”, companies that won the “Textile Industry Quality Award” and the “Textile Industry Advanced Enterprise Award for Implementing Excellent Performance Model” in 2012 and 2013 will be re-examined.

8. Support the establishment of quality brand cultivation alliances among industry enterprises and incorporate them into the unified arrangements of the Ministry of Industry and Information Technology.

In accordance with the deployment of the Science and Technology Department of the Ministry of Industry and Information Technology, we solicit opinions from enterprises, encourage enterprises to spontaneously form brand alliances, and carry out mutual assistance among alliance members.

The above work is jointly promoted by the China Textile Federation Brand Office and the Ministry of Industry.

Source: China Textile Federation