Looking back on 2014, the field of smart wearable devices has developed rapidly and has attracted widespread attention from the whole society. A large number of leading domestic and foreign IT technology companies, small and medium-sized innovative enterprises, entrepreneurs, and investors have invested in the field of smart wearable devices. According to analysis by EnfoDesk, the market size of China’s smart wearable computing market will grow from RMB 2.2 billion in 2014 to RMB 13.56 billion in 2015, and is expected to reach RMB 30 billion in 2017. The market potential is huge. After a year of development in 2014, the wearable market has become hot. Facing the new year of 2015, what kind of changing trends will the market have? In this regard, EnfoDesk Analysys Think Tank will conduct an outlook analysis on the market trends in the new year.
1. The marriage of fashion and technology makes wearable devices shine
As smart products worn on various parts of the body, there is no doubt that the exquisite and fashionable appearance has an influence on consumers’ purchasing decisions. Looking back at the smart wearable products that attracted much attention in 2014, such as Moto 360, Pebble Steel, Samsung Gear S and Gear Fit, they all have a remarkable level of industrial design. In order to meet the fashionable needs of technology products, or to meet the intelligent needs of fashion products, many technology companies have already carried out in-depth cooperation with fashion brands and luxury brands to jointly seize this huge piece of the wearable market. For example, the technology brand Fitbit cooperated with the luxury fashion brand Tory Burch and released a series of accessories such as metal relief pendants, metal hinge bracelets, and silicone printed bracelets in July 2014. From the appearance, these products can be used as fashionable daily accessories. , very attractive to female users; Samsung and crystal craftsman Swarovski have established a cooperative relationship and launched a customized limited edition GearS in September 2014, which is infinitely shiny and extremely luxurious.
It will be an inevitable trend for wearable products to develop in the direction of fashion and luxury. In 2015, more fashion brands will enter the wearable market, bringing more cool and exquisite fashion elements to wearable products. At the same time, the fashion elements of smart products will also attract more young and fashionable users to pay for smart hardware products.
Tory Burch For Fitbit bracelets, pendants and limited edition Samsung Gear S
2. Smart clothing will develop rapidly, with sports health and safety positioning as the core
In 2007, Nike+iPod sports equipment was launched in China, and smart running shoes began to enter the field of vision of ordinary Chinese consumers. After recent years of development, the product scope of smart clothing has expanded from smart running shoes to smart T-shirts, smart underwear, smart bras, 3D printed clothing, etc., and its functions have also expanded from single sports data monitoring to heart rate monitoring, human body positioning, and emotion monitoring. Monitoring, intelligent constant temperature and cold resistance, etc.
In 2015, the types of smart clothing products will be further enriched and product functions will be more perfect. Among them, sports and fitness monitoring will still be the functional area that young users pay attention to. The market space is large and it will be a rapidly developing segment. The safety positioning function will also have greater development, mainly used for human body positioning of the elderly and children, and is mostly purchased by the adult children of the elderly or the young parents of children.
Overview of smart wearable products
3. Apple Watch is released, leading the trend of wearable product consumption
Apple Watch has attracted unanimous attention from the industry and outside the industry since its release. Although there are mixed reviews, EnfoDesk analysis believes that Apple Watch has played a very good role in industry education for the consumer market and has attracted more people. Awareness of smart wearable devices is of great significance to the development of the industry. According to statistics, about 10% of IOS users will choose to buy Apple Watch. In view of the huge user base of IOS and Apple’s strong brand appeal, it is expected that the release of Apple Watch at the end of March 2015 will inevitably set off a rush to buy.
Apple Watch
4.Google 2015 Global Developers Conference Held, the smart hardware ecosystem is more complete
Every Google I/O conference will launch heavyweight products. For example, in 2014, the first batch of smart watches such as Moto 360 equipped with Android Wear operating system, Android Auto and Android TV were launched, focusing on smart wearables, smart homes and cars. networking.
With the release of the health cloud platform GoogleFit and the continuous launch of more smart watches equipped with the Android Wear operating system, Google’s layout in the smart hardware ecosystem is gradually improving. It is expected that the highlights of the 2015 Google I/O conference will focus on smart watches. Wearables, health big data, modular smartphones, smart homes and Internet of Vehicles, etc., thereby further improving the smart hardware ecosystem.
Highlights from the 2015 Google I/O conference
5. Health big data and cloud services The pattern will take shape
2014 is a very critical year for the development of health big data and cloud services. Mainstream Internet giants have launched health cloud service platforms to seize the entrance to health big data as soon as possible, such as the international Google Fit, Apple Health Kit, Microsoft Health and Samsung Digital. Health, as well as domestic Baidu “Health Cloud”, Tencent Mobile QQ “Health Center” and Alibaba’s health cloud platform.
International and domestic Internet giants have deployed in the field of health big data based on cloud services, which has a great standardization and promotion effect on the industry, but the business model of big data is still not clear enough. After another year of development, it is expected that by the end of 2015, the number of devices and users connected to major health cloud service platforms will have increased significantly, the health big data business model will have initially taken shape, the value-added service content will gradually become richer, and the user experience will be improved. With the improvement, the hardware market will also usher in rapid development.
Health big data cloud service platform
6. Medical health has suddenly emerged in the field of smart wearables, but 2015 may usher in a period of industry adjustment
As the population with chronic diseases continues to expand and become younger, the aging of society becomes increasingly serious, domestic medical resources are relatively scarce and expenditures are relatively high, people’s health concepts are gradually changing from passive treatment to active monitoring and prevention to detect early possible risks and correct them promptly. In recent years, the rapid development of smart wearable technology has greatly catered to people’s daily medical and health testing needs, making physiological sign detection more convenient. Currently, a number of smart wearable products for detecting indicators such as body temperature, blood pressure, heart rate, ECG, sleep, and fetal heart rate have been launched on the market. Medical and health smart wearable devices will play an increasingly important role in people’s daily lives due to their continuous and convenient monitoring methods, increasingly affordable prices, and gradually improving monitoring functions.
In view of the huge potential value of medical and health big data, the medical and health field will continue to become an extremely popular field for smart hardware practitioners and investors in 2015. However, after the rapid development stage in 2014, with the entry of international and domestic giants, it is expected that 2015 will usher in a period of industrial adjustment, and some start-up companies that lack innovation capabilities and financial advantages may face a survival crisis.
Medical and health wearable devices
7. Authentication will become a heavyweight application for wearable devices
Identity verification covers all aspects of life, such as smartphone password locks, WeChat passwords, door and window anti-theft locks, payment passwords, etc. Many identity verification scenarios force us to remember a series of passwords, carry various keys or bank cards, and some companies have released identity verification products that seem to bring us good news. Bionym mainly develops wearableWearable authentication device, has begun production of Nymi smart bracelets. Each person’s heart electronic signal is unique. This bracelet automatically identifies the user by sensing the wearer’s electrical pulses. Once the bracelet is disconnected, the verification is automatically cancelled.
User authentication has high security, and the function itself determines strong user stickiness, so authentication will likely become a heavyweight application in the wearable field. However, in order to achieve universal application of identity verification, it first requires in-depth cooperation with other institutions, such as banks, smart hardware manufacturers, software developers, automobile manufacturers, etc. Therefore, the development of the identity verification function requires a certain amount of time. It is expected to develop rapidly in the second half of 2015 and become a heavyweight application.
Nymi authentication smart bracelet
8. Virtual reality and augmented reality continue to be popular, with more products to be released
In March 2014, Facebook purchased Oculus VR for US$2 billion, which was undoubtedly a huge attraction in the field of virtual reality (VR) and attracted more manufacturers and investors to pay attention to the value of VR. 2014 was a year of great progress for VR, with various products being launched continuously, such as Oculus Rift and Virglass for gaming, Baofeng Mirror and Gear VR for 3D viewing, etc.
Also attracting attention is augmented reality technology (AR). Since the release of Google Glass in 2012, the industry’s enthusiasm for AR has remained high. After years of development, AR technology has been used in marketing, tourism exhibitions, games and entertainment and other fields, but the application is still not widespread enough.
VR and AR will continue to be sought after by people in the industry in 2015. VR will have more consumer products released in the fields of games, film and television, social networking, etc. AR technology will be used in vehicle systems, marketing and tourism exhibitions, etc. There has been greater development. With the continuous development of technology and products, VR and AR will be getting closer and closer to consumers, but it may take a longer time to widely enter the lives of ordinary consumers.
Virtual reality scene
9. Versatile or dedicated? Highly integrated all-round products will be the mainstream trend, but there is still room for development in some segments
Versatility or specialization is a question faced by product developers in various fields. Generally speaking, all-round products have more comprehensive functions and can meet the various needs of users and avoid the tedious use of multiple products at the same time. However, the specific functions are not as precise as the dedicated products, and the single product price is more expensive, but the overall cost performance is higher; the dedicated products The product functions are specialized and professional, the target user group is clear, and the single product price is relatively low.
In terms of smart wearables, EnfoDesk Analysys think tank analysis believes that, overall, highly integrated all-round products will be the mainstream trend, such as smart watches, smart bracelets, smart clothing, smart accessories and other more popular products, will be integrated With more and more multiple indicator detection functions such as medical health, sports, environment, and dating, as well as message push, entertainment, communication, and even office functions transferred from smartphones, users can solve most of their intelligent needs by wearing one product However, in some market segments, special products still have room for development due to their professionalism and pertinence, such as special sports, specific disease monitoring, safety positioning for the elderly and children, and other segments.
10. With the further development of screen technology, more Multi-flexible screen and curved screen products released
In view of the arc structure of the human wrist, curved screens that are more ergonomic have always been a topic that professionals are constantly exploring. Currently, Samsung has taken the lead in launching the Gear S smart watch with a curved screen. Flexible screens are another development direction for smart wearable devices. At the Computex 2014 exhibition held in Taiwan in June 2014, E-Ink Electronic Ink Company demonstrated a new flexible screen that may be used in smart watches.
In 2015, it is expected that more smart wearable products with curved screens will be launched, there will also be breakthroughs in flexible technology, and new products will be launched.
11. Wearable technology allows car control More convenient
At the beginning of the new year, South Korea’s Hyundai has launched a new app Blue Link based on Android Wear, which allows users to remotely control the car through Bluetooth pairing of smart watches and smartphones, such as engine start and stop, door unlocking, location viewing, and roadside assistance calling. wait.
AndroidWear-based application Blue Link
In terms of in-vehicle ecosystem, in 2014, Google, Apple and Samsung have released three major systems: Android Auto, Apple CarPlay and Tizen IVI respectively, and these three giants all have early industry layouts in the field of smart wearables. With the popularity of smart watches and other wearable devices, it is expected that more brands of cars will open ports in 2015 to connect with smart wearable devices, thereby making car operation more convenient.
Extended reading: https://www.alltextile.cn/product/product-8-571 .html
Extended reading: https://www.tpu-ptfe.com/post/ 7730.html
Extended reading: https://www.tpu-ptfe.com/post /7738.html
Extended reading: https://www.yingjietex. com/product/800D-DOBBY-OXFORD-Fabric.html
Extended reading:https://www.brandfabric.net/400d300d-polyester-jacquard-coating-oxford-fabric
