Most ski clothing has made technological innovations in fabrics, focusing on improving the functionality of ski clothing. For example, the new season ski jacket of the famous outdoor brand GOLDWIN uses high-performance fabric G-TEC PLUS, which combines the two functions of lightness and ductility, with bright colors and a more dynamic appearance. In addition, the Dermizax NX it uses combines high extensibility and breathability; the clothing made of LYCRA fiber has a strong recovery function to keep the clothes from deforming; and the excellent elasticity of Primeflex fabric allows skiers to complete skiing movements more freely .
When it comes to new technology, we have to mention the Omni-Heat thermal energy reflection technology originally developed by Columbia. It is said that this technology is inspired by the reflective materials of outdoor space blankets. Omni-Heat silver polka dot fabric can effectively reflect the body’s own heat energy and reduce heat loss. The breathable material between the silver dots can quickly drain away excess heat and sweat, allowing the body to breathe freely without fear of sweating during exercise. This high-tech heat-reflective material combined with high-quality, high-loft down makes Columbia’s outdoor products more lightweight and close-fitting while keeping warm, making it easier to plunge into cold winter adventures.
In the Adidas Snowboarding 2013 winter ski series launched by Adidas, the two snowboard boots Blauvelt and Samba specially incorporate professional technologies such as RECCO avalanche rescue technology and Aerotherm insulation layer, plus the excellent grip brought by the Continental rubber outsole. The terrain characteristics further upgrade the skiing experience and safety.
In addition to using more new technologies, this winter’s ski wear styles, although some follow the simple sports style of the past, the entire ski wear market is still swept by the “personality” trend, which incorporates boldly designed camouflage and printed patterns. Full of personality, it is very popular among skiers.
Adidas, for example, is working hard on patterns, colors and materials, trying to create personalized polar equipment. Camouflage and plaid elements are popular patterns that make skiers’ equipment more fashionable.
The main theme of the ROXY Snow Collection is natural-style prints such as butterflies, polar penguins, polar bears, and photo prints of snowy mountain patterns. There are also special patterns designed for this series by the famous street artist EME from Spain. The design of the Quiksilver UTILITY series is based on all-over-print (all-over-print), with various photo prints, color combinations, monograms, camouflage and plaid patterns printed on it. Some styles even add corduroy chest bags. Playful with fashion in details.
The North Face’s newly launched Freeride series of ski suits also improves professional ski suits with innovative concepts and unconventional designs. It integrates new high-tech, innovative functions and nostalgic streetwear styles. It visually It reflects the retro trend.
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